Andy Briscoe

Chief Executive Officer, Life Trust Holdings plc


Andy Briscoe Andy is one of the founder shareholders of Life Trust and has developed the business from its birth as an innovative idea in early 2006 to the company it is today. His vision is to create and lead an organisation dedicated to helping people deal with the financial challenges of increasing life expectancy - with integrity, transparency and innovation at the heart of the company.

Andy has over 20 years' experience in financial services.

Prior to founding Life Trust, Andy was with Centrica plc. As Managing Director, he took Goldfish from launch to having over 1 million cards in circulation.

After Goldfish, Andy ran the AA's financial services business. This is the UK's largest insurance intermediary, serving over 2.5 million customers.

In the 1990s Andy set up Clerical Medical's financial planning division, Provision, which helped revolutionise the way financial services are promoted to customers.

Andy has also held senior roles in BUPA and American Express. He holds an MBA from Cranfield.

Visit our Senior Management Team profiles and Sales Team profiles for more information about the people behind Life Trust.